- by *** Bill Myers *** Sometimes the best products are the easiest to create. Here's an example. One of the best selling books I ever wrote was, The Unfair Advantage Letter Book - Volume 1 and Volume II' - a collection of sales letters, ads, press releases, and correspondence I used in my direct mail business. Both volumes in this set were extremely popular - (even today they sell quite well) - because they provided those people who were in the business of writing sales letters, ads, press releases, or general correspondence, examples and a starting point for their own letters and ads. It really is a simple concept. The simple creation process To create The Unfair Advantage Letter Book, I went through the files on my desktop publishing program, and selected 200 pages of non-confidential ads, letters, and press releases I had created, added comments about the effectiveness of each, and combined them all into a single book. That was Volume I. A year later, I did the same thing - went through the files on my desktop publishing program, and printed out 200 pages of ads, letters, and press releases I had created in the previous year, added comments about the effectiveness of each, and combined them all into a single book. That was Volume II. I could do the same again today. I could go through my recent files related to my adventures in product development, print out the sales letters, license agreements and forms, ads, press releases, and other non-confidential documents, and create another book - one that would probably find a pretty good market among those interested in the product development business. And you could probably do the same . . . An example Let's say you, or someone you know, has been in the restaurant business for 20 years. And during that time, you (or the expert), has compiled an extensive collection of display ads, yellow page ads, menu styles, worksheets, forms, letters, and other printed materials used in the daily operation of a restaurant. These files could include everything from help wanted ads, to employment forms, to press releases, menu specials, inventory order worksheets, notices for the employee bulletin board, vacation policy, weekly time sheets, daily cash logs, etc., etc., etc. Everything that might be used to run a restaurant. All this material, if indexed within a book, would be a real gold mine to almost anyone new to the restaurant business, or wanting to get into that business. To create a book, you'd print all this material out on a good laser printer, add a page of comments about each form, add page numbers, title the book something like 'Restaurant Owner's Gold Mine: Essential Forms, Letters, Ads, and More'. Then price the book to reflect the value of the contents - at least $97, but maybe as high as $297. To market the book, send out press releases, and follow up with a direct mail sales letter to the tens of thousands of restaurant owners world wide. Simple. Every Industry You could follow this same strategy for almost every type of business. You name the segment (dentists, car dealer, boat brokers, bakers, realtors, hotel operators), and there is probably a demand for a good book full of example forms, ads, letters, and whatever else is used in the daily operation of the business. It's a simple idea, and one proven to work. *** End of article by Bill Myers *** Comment by Rob Mason: Instead of being a paper booklet or book, this idea could make an ideal web site! See the article about 'Low Cost Web Sites' Listing # 9400 |
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