A quick and easy way to help customers use your products and resolve problems is to create a 'pre-flight' checklist and make it available with the product. The checklist should include a list of steps in the correct order that a customer would follow to use your product. Each step should have a brief instruction, and a link to more detailed instructions on your web site. Include the checklist with the product, and provide links to it on your support and frequently asked questions web pages. Make sure your support and sales staff have the checklist when they handle phone inquiries. By providing a checklist, you make it easier for customers to get more value and satisfaction from your products, and at the same time, you reduce the need for hands-on customer support. A recent article posted at Bill Myers Online www.bmyers.com Listing # 9120 |
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